The clash between India and New Zealand in the ICC World Cup 2023 created a historic moment, drawing a staggering 80 million peak concurrent TV viewers. The peak concurrency was achieved during Virat Kohli‘s remarkable innings of 95, making it the highest peak concurrency for the ongoing tournament.
This surpassed the viewership of the India vs Pakistan match, which registered 75.5 million concurrent viewers.
In addition to the peak concurrency, the overall tournament has amassed an impressive total of 182 billion minutes of watch time, indicating a remarkable 22% growth compared to the 2019 edition. The enthusiasm of cricket fans across India is evident, with the total viewership for the live broadcast of the World Cup exceeding 400 million viewers in the first 26 matches.
The overwhelming response underscores the immense popularity of the ICC Men’s Cricket World Cup, with a particular focus on the exceptional achievements of Virat Kohli on the field. Fans are eagerly anticipating Kohli’s pursuit of his 49th and 50th ODI centuries to break Sachin Tendulkar’s record.
Star Sports, the official broadcaster, played a crucial role in enhancing the overall viewing experience by producing 11 feeds for the event. These feeds include broadcasts in nine different languages and two additional vertical feeds for Disney+Hotstar, known as Max View.
The broadcast of the tournament was not limited to live matches, as Star Sports offered a diverse range of non-live programming shows. Shows like ‘Follow the Blues,’ ‘Game Plan,’ ‘Match Point,’ and ‘Cheeky Singles’ provided in-depth analyses and captivating build-up to the tournament, allowing fans to delve deeper into the world of cricket.
Furthermore, the broadcaster launched a fan-centric campaign that fueled the dreams of millions, envisioning India winning the coveted World Cup trophy once again.
Renowned celebrities such as Salman Khan, Akshay Kumar, Ravi Teja, Shiva Rajkumar, Tiger Shroff, Kriti Sanon, Kangana Ranaut, and many more expressed their love and admiration for the sport and their favorite Indian cricketers on Cricket Live, India’s most-watched cricket show.